17 Easy Ways to Collect Email AddressesDirk Marketing
If you’re looking for tips about how to grow an email list, you’ve come to the right place. Over the years, we’ve learned a lot from our clients and colleagues – including their go-to tips and tools for collecting email addresses they can then use to generate new leads and stay in touch with existing customers.
Here are 17 easy ways to collect email addresses so you can build a valuable list.
- Make sure there’s something in it for them (and never, ever, spam)
Think about the emails you open and those you delete immediately. I’m guessing you don’t open any email that you don’t believe will benefit you or your business in some way. So when you ask for a customer’s email, make sure you are offering them something valuable in exchange. Whether it’s a coupon or early access to a new product or sale, an ebook or other piece of thoughtful content, or the chance to win a prize, when you ask for someone’s email, make sure there’s something valuable in it for them.
- Offer useful resources.
Offer ‘knowledge products’ as a way to gather email addresses, including interviews with industry leaders, tips, presentations.
- Use Facebook ads.
Whether you are a solopreneur, a medium-sized business, or a large corporation, Facebook is an amazingly powerful way to capture new leads. With even a modest budget you capture dozens of new leads every day. And the best part is that these are leads that are pre-disposed to buy what you sell. You can target them very specifically based on their age, geographic location, behaviors, and even their online purchase history.
- Promote your newsletter signup throughout your website.
Collect email addresses through a newsletter signup included on your website — whether it’s a popup or simply checking a box during purchase, putting a sign up form in front of visitors is the critical. And many email sending services (like iContact) can link the signup form to your account so that you never have to add the emails by hand.
- Snail mail.
Think of this as a “boutique” mailing. Handpick a small list of people with whom you want to develop a relationship. For example, people who fit the profile and persona of your perfect client. You’re not shot-gunning a message to thousands of strangers here, you’re picking out just the right ones, because you know they will love doing business with you, and they are right in your wheelhouse. Make sure the piece is memorable and ties in to some sort of online promotion that can only be accessed via signing up…
- Use popups to promote special offers.
You may think it’d be annoying, but popup subscription forms outperform traditional forms usually nested in a site footer or sidebar. Combine this with a strong offers, such as exclusive discounts, and you’re going to see results.
- Host contents.
When you’re looking to add a lot of emails in quick bursts, this is your ticket.
- Make it really easy.
- Ask for it.
Sometimes the simplest option is the best one.